Social media TOOLKIT
Before the launch
Think about who you know
Along with friends and family, you have acquaintances, current and former colleagues, fellow alumni, community and religious groups, neighbors, and even businesses you frequent. Share your fundraising link! Given the opportunity, most people are happy to contribute. Don’t hesitate to ask!
How to ask for donations
Social media channels have made fundraising user-friendly, allowing you to message everyone in your group. You can reinforce this through text, phone, email, or in person. Make sure everyone knows how much this cause means to you.
Day of Giving Home Page
Create a fundraiser on Facebook or our virtual fundraising platform.
The most successful fundraisers tell stories about personal journeys with photos (see example here). However, if you are not ready to share, that’s OK! We have pages loaded with information about The LAM Foundation that you can customize, or you can utilize the resources in this toolkit to build your own page. Need help getting started? Give us a call at 513-777-6889 or email us at development@thelamfoundation.org.
Create A GoFundMe Pro Fundraiser
YOUR SOCIAL MEDIA TOOLS
Use or tweak the sample text below and combine it with the Day of Giving graphic to post on any or all of your social media channels.
SAMPLE CAMPAIGN TEXT:
“Join me in supporting The LAM Foundation’s mission to find a cure for lymphangioleiomyomatosis (LAM), the rare lung disease that impacts thousands of women around the world, including [me/my sister/my patients]. We’re making progress, but we’re not quite there yet. Can I count on you? Please consider contributing here to help fund critical research and provide hope to women with LAM. 100% of your proceeds goes to LAM research.”
(Click graphic to download)
To help boost your fundraising, try these examples of what to say and when to say it:
Kickoff Day – August 16
I’m celebrating LAM research on this year’s Day of Giving to cure LAM
Email, text, and/or message your donor circle. Make a donation yourself to encourage others. Post a link to your online fundraising post/site and let everyone know that no donation is too small.
1 Week Out – September 20
Reminder: My #DAYOFGIVING fundraiser is underway – join me! Ask five family members, 10 close friends, and four neighbors to each make a $25 donation. Ask ten members from a house of worship or community group to chip in $5 each.
Day Before – September 26
Tomorrow’s the day! Reach out to three local businesses you use, like dry cleaners, coffee shops, nail salons, and hair stylists, to give to the cause –suggest a specific dollar amount that will help you reach your goal.
The BIG Day – September 27
Last chance to help me support LAM research on this #DAYOFGIVING! Your gift will get us one step closer to our $300,000 goal for LAM research. We’re almost there!
Post Day of Giving
Thank you, donors! We did it! Thank you for making a difference for women with LAM! Amazing group effort. Thank you to all my friends and family who supported The LAM Foundation this year. With your support, we are even closer to finding a cure for this insidious disease and helping women all around the world breathe easier. Here’s the final tally…